WHAT IS MY WHY?
Designing apparel is something I never gave much thought to, until I realized how much of what we wear correlates to what we care about.
As a craft beer professional I live and work in brewery swag, almost exclusively. I feel good about wearing something that I designed that also lets people know "I like craft beer". Wearing a design made by me tells the world you like craft beer, you care about what you drink, and what you put on your back.